Perhaps he is the ultimate fantasy of men all over the world. It is needless to say why. It is very likely that enjoying only one of the many experiences Bond has had will be enough to satisfy any regular man's aspirations (whether it is the adventures, the girls or even the cars). But at the end, he belongs within the circle of traditional male models.
He is a womanizer, cynical, an adrenaline addict, a reckless murderer, usually causing an enormous amount of damage despite he is supposed to have noble goals, and he is at the service of an empire.
He stands as the other face of the coin, opposite Clint Eastwood's characters. He is also a "knight", devoting his life to constantly saving the world from one adventure to the other. But he never seems to be particularly affected for his actions, neither he seems to take it as a chore to say the least. This is what men fantasize with. The important thing about his figure is not why he does his missions, but the experience of the mission. It is a fantasy, that allows regular man to dream of what it would be to have that kind of life.
It shows that underlying in the human imaginary, there is a constant desire to live the adventure, to walk in the sandals of the heroes (in their many faces throughout time), in contrast to a plain, boring life. Moral is also left aside, men go for the glamour and an image of absolute success.
We know little about Bond's life outside of a mission. In theory, it is irrelevant. He is there to represent the embodiment of every single masculine fantasy. He is impervious to vulnerability, suave, and manages to slip away, impervious.
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